Defining how your business will use social media to achieve objectives and the platform and tools it will use to ensure this. At the very first level it’s a statement of intent, outlining the goals and measurable performance indicators for using social media, and the target outcomes you aim to accomplish.
Without such a strategy, you risk posting on social media platforms for the sake of posting. Without understanding what your objectives are, who your target audience is, and what they want, it’ll be hard to achieve optimal results using social media.
The project starts with research, creating an airtight social media audit to understand where we currently are and how we got here. Following that, a strategy and plan are created, with specific actions and defined objectives. Realistic timelines and budgets are put in place, so that it is immediately actionable. Support is given to the team who are in charge of implementation so that success factors are optimised. KPIs are given, so that it is quantifiably measurable at every stage.

Case Study
Commissioned to create a social media strategy for an up and coming artistic venue, we ensured it was realistically actionable so that the team were able to take it and hit the ground running immediately. Seeing the statistics rise across all the platforms since launch has been incredibly rewarding.