It’s important to keep an eye on updates to the Social Media landscape, as it changes so rapidly. Here are the top trends to look out for in 2023.

  • There is still a focus on internet ad spending, particularly on Facebook and Instagram. This means that freeing up budget for social media advertising is more important than ever to compete in the crowded marketplace.
  • All social media platforms have a massive focus on short form vertical video compared to previously when image based content would suffice. It has been fascinating to experience the evolution of TikTok and Instagram Reels.
  • A new focus on accountability and diversity within social media channels, for influencers and brands alike. With actions speaking louder than words, brand and influencers are being held to account like never before.
  • E-commerce through social media is streamlining, with new tools being released and each platform competing for the best shopping platform.
  • Working with influencers in the ‘Creator Economy’ is booming. Especially when it comes to buying a product, these individuals are able to influence the general public like never before.