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Defining how your business will use social media to achieve objectives and the platform and tools it will use to ensure this. At the very first level it’s a statement of intent, outlining the goals and measurable performance indicators for using social media, and the target outcomes you aim to accomplish.
Without such a strategy, you risk posting on social media platforms for the sake of posting. Without understanding what your objectives are, who your target audience is, and what they want, it’ll be hard to achieve optimal results using social media.
The project starts with research, creating an airtight social media audit to understand where we currently are and how we got here. Following that, a strategy and plan are created, with specific actions and defined objectives. Realistic timelines and budgets are put in place, so that it is immediately actionable. Support is given to the team who are in charge of implementation so that success factors are optimised. KPIs are given, so that it is quantifiably measurable at every stage.
Case Study
Commissioned to create a social media strategy for an up and coming artistic venue, we ensured it was realistically actionable so that the team were able to take it and hit the ground running immediately. Seeing the statistics rise across all the platforms since launch has been incredibly rewarding.
Reaching a wider portion of your target audience through social media advertising. Social media is still seen as a fun place to post content and engage with fans, however organic reach is virtually non-existent across most of the major social medias. The glory days of posting on social and expecting all your followers to see everything are over.
Social media advertising targets users on social media platforms in a highly specific way. Utilising user information to serve highly relevant advertisements based on interests and interactions within a specific platform. Success factor occur when the target market aligns with the user demographics of a social platform, providing considerable ROIs.
Case study
Micro targeting a small vegan community outside of Manchester for a local branch of SimplyFresh, we publicised Booja Booja vegan ice cream through intelligent Facebook advertising. The targeted push worked so well that the store sold out of the product within three days, and a whole new group of customers were introduced to the store.
Social media is a two way conversation, not just a tool for publicity. It is important to nurture the social community, as each and every individual could be a potential customer.
Social media page management is the process of managing your online interactions and content across social media channels. Including monitoring online conversations, collaborating with influencers, providing community service, and monitoring, measuring, and reporting on social media performance and ROI. Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility.
Case Study
Working with a very specific online community at Draughts London, passionate board game fans who know a great deal about the gaming world, we have to engage at their level of interest or risk being ousted as an imposter. This involves a great deal of research into the world of gaming, securing tips from avid gamers and retaining the specific skills that we learn along the way. Through this we have achieved high engagement rates across all social media platforms.
The process of developing and sharing relevant, valuable, and engaging content to your target audience with the goal of either acquiring new customers or retaining business from existing customers. This may take the form of expertly crafted copy, graphic design or curated photography. In order to have an impact and add value on social media, the content must be consistent, high quality, on-brand and on-brief.
A key element of social media content sharing is understanding your audience to recognise what they care about, so content is created that they will find relevant and engaging. It is also important to consider that just because you can share something, doesn’t mean that you should. Understanding which pictures don’t make the cut is an invaluable practice in social media content distribution.
Case Study
After creating a social media content calendar for Bombay Brasserie, we undertake quarterly photo shoots at the restaurant to ensure the content shared is up-to-date. Telling a story of the restaurant by encapsulating various elements, including the food, desserts, drinks, the décor and user generated content, we have seen consistently high user engagement. A specific highlight occurred when a customer walked into the restaurant with a picture on her phone of the most recent Instagram post of a cocktail, explaining that she would like to order the same.